Abstract
The article presents the data of scientific research on the impact of graphic images of the consequences of tobacco consumption and text inscriptions on the dangers of to- bacco smoking on the rejection of tobacco consumption. Texts with a warning about the dangers of tobacco smoke and graphic images are placed on packets of cigarettes in77 countries around the world. At the same time, smokers are more likely to discuss the problems of tobacco smo- king, more often they make attempts to refuse tobacco.